Meloot is a social commerce platform that runs on the meloot token (LADA). We are a video and live commerce platform that converts visitors into buyers more effectively than any other e-commerce platform out there. You can think of us as a combination of TikTok and Amazon, combining TikTok’s user interface with Amazon’s e-commerce capabilities - connecting people with products they like through videos and live streams.
Meloot token (LADA) powers the first ecosystem of social e-commerce on Cardano. It can be used for buying physical products, for buying digital products, for getting cash-backs and discounts, for promoting content, for staking, and for governing. It can be earned by selling products on-site or via affiliate marketing products both on and off-site. Allowing people to conduct transactions without expensive credit cards and payment gateway fees is one of the key benefits of the meloot token. It also gives you the ability to connect, interact and engage with other users while providing you with an opportunity to shop.
The meloot app is innovative because of its key features which are The Creator’s marketplace, The Merchant’s marketplace, Live online shopping, Video-based interface i.e. Video commerce, and the Integrated affiliate system — currently, there is not a single platform on the market that has integrated the advertising and buying process.
The key features besides the video-based interface are the site's marketplaces. There are 2 marketplaces on the platform: The Creators marketplace and The Merchants marketplace. The Creator’s marketplaces will enable any user to become an influencer and access products that they wouldn’t be able to affiliate with otherwise. We’re switching it up, why would firms find influencers, why not let the market sell your products for you! The reward is given in meloot token. The Merchant marketplace enables anyone to put their products up on the site and sell them via video. The only difference is that now they have the sales force of the future, The Creator’s marketplace to sell their products for them free of charge, a self-sustaining system both supply and demand wise!
LADA is given to the creators via The Creator's marketplaces. Creators receive rewards for every product they sell via videos. Reward amounts are determined in meloot tokens (LADA). Influencers will receive a certain percentage of total sales made through their content. The percentage received will vary from seven different variables which we will use to measure the success rate of both the video and the influencer.
The variables we use to determine the affiliate video’s success are the number of views, engagement rate, growth rate, merchant deficiency, product deficiency, view length, and conversion rate.
The best part is that we are building all of this on Cardano!