Where do your clothes come from? Who made them? How much were they paid? The fashion industry suffers from a lack of transparency. Customers are disconnected with how their clothes are made. This means that destructive sourcing practices are common place.
We're using NFTs as a permenant record of truth of our clothes sourcing information. Every garment that we sell comes with a unique NFT proving its authenticity and scarcity as well as linking to fully transparent sourcing information. Each NFT also contains a video of the manufacturing process of each shirt.
In time, we plan to onboard all of our suppliers onto Cardano. This will allow us to link to our sourcing transactions allowing our customers to fully verify our sourcing claims.